Reports suggest that social networking is now more popular than email. Twitter, in particular, grew 33% in just one month according to Compete data. Bowling increased its own traffic of 1332% in one day after a campaign that Skittles.com sent directly to a Tweet-stream (the site has been moved to different strategies of similar nature as a Facebook page and an entry now Wikipedia, which is itself another interesting story).
Many brands large and small are realizing the potential of Twitter. “As exciting as it can be to hear about what your friends or strangers for that matter, ate breakfast, some companies are realizing that a more effective use of Twitter is to mine for customers who hire workers and answer customer service questions, “said Kim Hart The Washington Post.
Twitter is becoming a primary source of traffic for many sites such as John Battelle points out (Facebook is driving a lot of traffic as well). This will only continue to become more real as real-time search continues to grow.
“Social search has been predicted (and funded) for years,” says Battelle. “Finally happens. The conversation is evolving, from short bursts of stated intentions in a query bar, the current declaration, air, social actions. Both will continue, but it is increasingly clear Why Google is obsessed with Facebook (and Facebook, Twitter). They’re not alone. ”
Andy Beal of MarketingPilgrim Twitter and many others hope to eventually be acquired by Google. “Twitter is becoming an important channel of communication, intrinsic to the Web,” says Beal. “Apart from being able to pick up the company for a fraction of the 15 billion U.S. dollars in cash has Google, Twitter a key component of the goal of search engines’ ambitious: to organize the world’s information.” Beal finds what he perceives as suggestions in the following interview with Google CEO Eric Schmidt.
And again, it is not, of course it is necessary for all time looking for something real. But Twitter’s finally just get your own search in the center (you can search within their own friends / followers Twellow now.) There even appears exhibited users, who may or may not be an indication of the speculation-revenue model the company (Twitter could even start posting local news as well.)
“When people ask me if Twitter will make money, I say: ‘In due time,” says Evan Williams Twitter CEO of a bio-piece quickly chronicling his career so far. “They forget we are only 30 employees who have only just begun. At this point, all you do to earn money to take our time away from the acquisition of more users. We are patient investors.”
The average user does not care about how Twitter is the monetization of its business, however. And users are what drive any success they will ever have. Users are clearly find a lot of out of service. It has not jumped the shark yet.
In fact, it plays a big role in the Internet that has earned him a trip from Williams to the White House with a number of other technology leaders. I do not know exactly the product of discussions that came from that, although Data.gov, another site of the Obama administration to launch, it was announced shortly after that meeting. Some wonder if the site and the meeting are related.
Regardless of how much influence Twitter is having or not having in Washington, you can not deny that it has had a tremendous impact on the web in general and the way people and businesses communicate (it even inspired a similar model of social network King Facebook).
What companies can get out of Twitter:
- Traffic. Social networks have taken over e-mail in terms of popularity. Twitter is a very popular and continues to grow rapidly.
- People can “accept” to follow his tweets, so your messages are well targeted. This makes it a great place to make announcements to their most loyal customers.
- Twitter can serve as a great customer service channel, if you keep with him how are you marks are.
- It allows you to interact with the public while increasing brand awareness
- Twitter search function can help companies better manage their reputation online in real time.
- Applications can stop updating Facebook Twitter / Facebook together. This means that your tweets can become your Facebook status and vice versa. Facebook is the most popular network. Between Twitter and Facebook, you can build a procession.
There are several advantages to a company without a revenue model and a service known that many people still do not understand the point. As Twitter grows, that seems to be changing however.